The food search app that recently added the feature of online ordering has formed partnership with the ride hailing company Uber.
This new partnership enables Zomato customers to book a cab to the restaurant of their choice. This plan of the team up comes after Zomato purchased NexTable, a California based online platform for reserving tables.
According to a press release from the company NexTable will be soon renamed as Zomato book. NexTable allows customers to make their restaurant reservations simple and manage tables and marketing tools for restaurant. It is noted that Zomato had already announced its online reservation for its customers in Dubai and is planning further to expand this feature across 27 cities.
This feature has been rolled out in London and South Africa and is expected to launch soon in other countries. Zomato adds an Uber button on the restaurant page of the app and users can tap the button to find the nearest Uber vehicle, after finding a suitable place to dine. Users are also allowed to choose the Uber service that suits them the best.
Zomato has also included new tab on the restaurant page for online food ordering. This feature has been introduced only in Delhi NCR region with a listing of more than 1000 restaurants. Unlike Food panda, it is not an online food delivery app, but it facilitates users to get connected with restaurants.
According to Zomato the restaurant has to accept the orders from users before it has been processed and the delivery logistics are handled by the restaurants.
India has always been Uber’s favorite regardless countless controversies that have taken place in the country. Uber finds a bright future with the developing countries in the Asian continent despite the severe difficulties. Uber was the most used transport service in New Delhi until 2014 and it then fell apart after it was hit with controversies. Its local rival Ola took over the spotlight from Uber and quickly rose to fame.
Ola has even introduced auto rickshaws in its service in order to grab attention from people of metropolitan cities. It has also offered cash payment option to its users which makes it easier for people who do not own credit cards.
The famous US based company, Uber has now planned to let its riders to pay the ride fares by cash and the news has already received a red carpet welcome from its users. Also, the company is working on many other features like free Wi-Fi, Airtel Money to get back to the industry. The attractive features have already roped in many users for Uber and the company is looking stronger than ever.
Uber has implemented cash payment option in Hyderabad and is on plan to later implement the feature in other cities as well. Earlier in 2015, Uber introduced auto rickshaw service to compete against locals’ favorite Ola. It was an instant hit among the Uber users and it even grabbed attention from non Uber users or you can even name them as haters!
Nowadays, it is very tough to find a person who does not know Uber because it has always been a favorite among the global audience despite its long list of controversies. It has offered many features like UberX, UberPool, UberBlack and many other exciting ones to its users.
UberX is a private car sharing service which lets the drivers to offer rides without commercial licenses. Many private car owners have made money off this service and it was hugely popular in many countries. However, South Korea’s capital Seoul was not very happy with this service considering the safety reasons and it has even permanently shut down the service.
It is not the first time Uber is facing consequences and court trials regarding UberX, the company has already faced the same issue in many other countries. Though UberX is a lot cheaper than a few other features, the city government puts the public safety way ahead in the priority list. That’s a very classy thing to do South Korea!
But that does not mean Uber’s market revenue would fall apart in the country because it has other features like UberBlack and UberTaxi still in the race. UberBlack offers rides to its users in luxurious cars for cheaper fares and UberTaxi is a normal taxi ride hailing service that can be accessed through its smart app. As long as there is a word “Uber” in the industry, the traditional taxi services and the local ride hailing services must stay wide awake!
The UberX is a least expensive service in Uber that enable users with car to act as a driver without having a proper commercial license.
The reason for this suspension is the negative feedback that the ride hailing company has encountered in the country and clash with the authorities.
According to a report, the Government officials of Seoul consider this type of service as illegal. The city also planned to offer rewards upto one million for people who turn to non-commercial drivers. Many cities including United States have banned the service UberX as it is using non commercially licensed drivers for its rides.
Uber’s Black and Taxi services will continue to operate in the city. UberBLACK is a rich service operated by commercial drivers whereas Uber Taxi is a free service that enables users to hail regular taxi cabs through the app.
Uber has planned to continue UberBLACK service and suspend the ride sharing service UberX. Uber which has been charged for violating transportation laws in Korea, will offer UberX service. The company also informed that it will keep its regular platform open for all taxis in Seoul without any charge.
Uber is trying to get compromise with Korea in order to bring back its UberX service. Passengers are provided with free rides on Uberx, a technique to win many passengers, but when the law is involved Uber needs to work in the legal framework if it wants to continue its business.
Uber is the most valuable startup in the world and it has risen to fame in a short span of time. It’s all because of its efficient service, amazing smart phone application, marketing strategies and a little bit of pixie dust as well! Uber has always favored developing countries from the Asian continent due to a larger market demand.
The US based company was first launched in New Delhi and it was an instant hit back then and sadly, it did not last forever due to controversies. It was even banned temporarily in the state and other states ignored it as well. Uber did not quit from there and in order to get back on the track, it came up with many exciting features like free Wi-Fi, Airtel Money.
Uber’s local rival Ola took over the spotlight during controversies and it has now become the most used ride hailing network in many metropolitan cities. Uber has now introduced auto rickshaws to its network to compete with locals’ favorite Ola. The auto rickshaws would serve people of Delhi and the company is also on plan to extend its service on many Indian roads. Nevertheless, the attractive features have gained a lot of good responses from people across the globe and Uber is slowly restoring its lost fame. The heavy competition between Uber and Ola has put other local taxi and auto rickshaw services at risk. Uber has come back to slay like a samurai, no doubt about that!
The popular ride hailing company acquires the search and mapping startup deCarta. The deal which was announced in the year 2015 is for the talent and technology of deCarta. The San Jose based startup focuses on location based features including local search,mapping and navigation.
It is clear that most of the features that makes Uber a reliable and affordable service were based on the mapping technologies.
Providing navigation services will help the drivers to locate the destinations correctly. An Uber spokesman says, with the acquisition of deCarta they will tune their products and services that relates to maps. For ex: Uberpool, a method where we compute ETA to make a better user experience.
Uber has raised billions from backers since 2009 including Google ventures, First round capital, Amazon CEO, Kleiner Perkins Caufield and Byers, the ride sharing company is closely-fisted with acquisitions.
Uber CEO claims that the company has not acquired any company, but it is completely focused on the products by operating in more than 45 countries.
Uber’s focus is more on global expansion, when the company teamed up with Starwood hotels and resorts in the month of February last year, where the guest members of starwood will be rewarded points for free hotel stays for each dollar they spent for Uber ride.
During the same month Uber expands its funding round up to 2.8 billion dollars maintaining a valuation of upto 40 billion dollars. The mapping startup deCarta operate as a fully owned subsidiary of Uber but uses its own name.